«Your road trip. Your Côte-Nord. » Julie Bélanger is at the wheel, taking us on a journey through the vast, Nordic Côte-Nord region in Quebec. It’s her home, she loves it and she wants to share it with us. The landscape is indeed breathtaking, the great outdoors seems endless, and Julie makes sure to tell us all about the treasures, known and hidden, that await everywhere she stops. And with every stop, something becomes more and more obvious: the Côte-Nord is one of the best places in Quebec to go on a road trip.
This particular road trip takes us from one amazing discovery to the next. Quebecers who visited the area share some of their favourite things to do, places to see and experiences to enjoy – and they seem as limitless as the vista. No doubt about it: if you want to hit the road and connect with nature, the Côte-Nord is the place for you.
WEB SERIES
In addition to two 30-second spots, this TV and digital ad campaign included a four-part miniseries titled “Sur la route avec Julie,” in which Julie Bélanger proudly drives us all over the region, pointing out favourite spots and hangouts along the way as though they were personal friends. Each clip becomes a showcase for the hospitality and authenticity of the Côte-Nord locals, as well as for the many exciting experiences travellers can look forward to as they plan the ultimate road trip to the very edge of Route 138.
