Sometimes, timing is all that separates a good ad campaign from a home run. That’s exactly what happened the year we launched the “Extraordinary”campaign for Copper Branch. And not once, but twice, thanks to ads featuring two up-and-coming sports prodigies. In order to stand out in the highly competitive food service industry, we developed a TV and digital campaign to help Copper Branch build brand awareness. And the rest, as they say, is history.
The “Extraordinary”TV concept draws a parallel between extraordinary people destined for greatness and equally extraordinary food. We developed our creative based on the premise that in order to accomplish great things, become the best andachieve the extraordinary, you have to take care of your body and mind. In other words:To feed your dreams, you need good food. So, we teamed up with promising young athletes who share Copper Branch’s core values, and the brand took off from there.
RESULTS
FeaturingBianca Andreescu, 2019 BNP Paribas Open and Rogers Cup Champion, and JesperiKotkaniemi,whose off-the-chartsrookie season made him very popular with Habs fans, the campaign enjoyed high visibility. Copper Branch has since undergone a significant expansion, opening 22 new restaurants. Like an ace or a top-corner wrist shot, the campaign was definitely extraordinary.
BEHIND THE SCENES
CONTENT CREATION
To maximize our advertising on social networks, we had to come up with a solution that would reinforce the brand's positioning while also striking a chord with consumers.Part lifestyle-focused, part product- driven, our balanced approach enabled us to highlight the benefits of healthy eating on a daily basis, while allowing Copper Branch to engage their customersin a meaningful conversation.
